Our job is to advertise the most fabulous apartments in Reading… It’s up to you what you do inside!
Our brief was to produce a marketing sales tool for Chatham Place. The main challenge was that the residential development wasn’t completed, but the marketing campaign had to be delivered to potential clients as a full vision of what it could be to live in Chatham Place.
The sales tool was delivered as a mix of print, film and an interactive app that guided potential clients through the full Chatham Place experience.
The three-minute promo follows ‘a day in the life of ‘a young couple who reside in Chatham Place. The film was produced during the building’s construction, relying on a mixture of live footage, CGI and green screen composites to bring this concept to life.