My digital services cover a well-balanced selection of integrated disciplines such as graphic design, illustration, animation, motion graphics, audio design, and film.
Content Creation
‘My creative process is idea-centric. It is that idea that becomes the bubbly concept design. I take the idea in its most simple and effective form and develop it through to fully realised fruition.’
Content Integration
‘Understanding how to successfully integrate multimedia content is knowledge that I have gained over our thirty years of content creation experience. It requires the utilisation of design sensitivity and technical expertise in tandem.’
Content Delivery
‘From single images delivered online to full multi-platform campaigns delivered globally, I can consult within the planning stages to successfully deploy bespoke content. Whether you’re exploring new markets or navigating uncharted grounds, I provide the guidance needed to ensure your content resonates and achieves its goals.’
Award Winning Silver Lining Campaign
Rayden Solicitors
The Law Society Excellence in Marketing and Communications.
Rayden Solicitors stood out for their consistent use of a creative idea, which the judges felt showed a fun side to the firm and the law.
“The Law Society”.
The Silver Lining Campaign is a simple yet elegant re-brand solution to the established Specialist Family Law firm Rayden solicitors. The campaign solved the initial challenge, to evolve an established brand without departing from its recognisable graphic look.
The second, more complex task, was to create a single non-gender specific and memorable concept that could graphically represent the firm’s core values and gently deliver sometimes difficult messages, such as child abduction, domestic abuse, and divorce.