Lico Rosales | creative consultant
Award Winning Digital Storytelling
I’m an award winning freelance creative consultant who specialises in Digital Storytelling. I create, manage, integrate and deliver digital content.
My digital services cover a well-balanced selection of integrated disciplines such as graphic design, illustration, animation, motion graphics, audio design, and film.
My creative process is idea-centric. It is ‘the idea’ that becomes that bubbly concept design. The idea in its most simple and effective form carried through to fruition.
Understanding how to successfully integrate multimedia content, is knowledge that I have gained over our thirty years of content creation experience. It requires a balance of design sensitivity coupled with technical expertise.
From print to single images delivered online, to full multiplatform campaigns delivered globally, I can help with all the planning stages to successfully deploy clever bespoke content.
Silver Lining Campaign
The Law Society Excellence in Marketing and Communications.
Rayden Solicitors stood out for their consistent use of a creative idea, which the judges felt showed a fun side to the firm and the law.
“The Law Society”.
The Silver Lining Campaign is a simple yet elegant re-brand solution to the established Specialist Family Law firm Rayden solicitors. The campaign solved the initial challenge, to evolve an established brand without departing from its recognisable graphic look.
The second, more complex task, was to create a single non-gender specific and memorable concept that could graphically represent the firm’s core values and gently deliver sometimes difficult messages, such as child abduction, domestic abuse, and divorce.