A NEW BRAND
For over a year, Minikinmedia has been working closely with Rayden Solicitors on a new updated brand. Over the last few years, Rayden’s has grown from its original headquarters in St Albans to new offices in Berkhamsted and Beaconsfield.
The Silver Lining Campaign is a minimalist, yet clever re-brand solution to an established firm, without departing from the look and feel from the existing brand. The campaign is focuses on helping people who are in a very difficult time in their life. “A silver lining with every dark cloud”, is one in a series of messages from Rayden’s collective knowledge, extracted and adapted from video interviews.
Carefully designed non gender spec penguins are tasked with representing Rayden’s Core Values, along with delivering sometimes difficult messages such as child abduction, domestic abuse and divorce. The Silver Lining Campaign touches upon all of Minikinmedia’s consultancy experience in branding, graphic design, illustration and animation, delivering a unified ‘Specialist Family Law’ message across print, online and social media.
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