RAYDEN SOLICITORS AWARD WINNING BRAND
The Law Society Excellence Awards, Excellence in Marketing Communications.
“Rayden Solicitors stood out for their consistent use of a creative idea, which the judges felt showed a fun side to the firm and the law.”
The Law Society
For over a year, Minikinmedia has been working closely with Rayden Solicitors on a new updated brand. Over the last few years, Rayden’s has grown from its original headquarters in St Albans to new offices in Berkhamsted, Beaconsfield, Hampstead and Harpenden.
The Silver Lining Campaign is a minimalist, yet clever re-brand solution to an established firm, without departing from the look and feel from the existing brand. The campaign is focused on helping people who are in a very difficult time in their life. “A silver lining with every dark cloud”, is one in a series of messages from Rayden’s collective knowledge, extracted and adapted from video interviews.
Carefully designed non gender specific penguins are tasked with representing Rayden’s Core Values, along with delivering sometimes difficult messages such as child abduction, domestic abuse and divorce. The Silver Lining Campaign fully utilizes all of Minikinmedia’s consultancy expertise in branding, graphic design, digital, illustration and animation, delivering a unified ‘Specialist Family Law’ message across print, online and social media.
If you would like more information about Minikinmedia’s consultancy services, contact us here.