minikinmedia

Tesco in the USA

Promotional film & Digital

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Tesco opened its first store in the United States called Fresh & Easy. This interactive sales tool and promotional video was commissioned by Tesco, to be included within the marketing material as an essential summary of their history, services, people, store formats and markets.

Promotional video

The app
The app is based on a very successful visual language, that proved essential in this venture.

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