Ballymac Dundalk

Promotional film & animation

The Ballymac promotional film was produced as a visual marketing tool. This short promo is a combination of architectural CGI animation, motion graphics and live footage filmed in a green screen studio. The finished product was presented to a selection of corporations in order to create interest and invest in this outlet centre in Dundalk. Anna Ryder Richardson, best known for the television series “Changing Rooms’ was commissioned to voice over the promo.